TABLE OF CONTENTS (Click on chapter to go to it) |
| Chapter 1 - Tom Contacts the Government |
| Chapter 2 - The Minister and Canadians Agree with the Concept |
| Chapter 3 - Tom Meets with CSA President and Special Assistant |
| Chapter 4 - Communications Director Stalls |
| Chapter 5 - Director "Reassigned"; Temp Steps in |
| Chapter 6 - |
| Chapter 7 - |
| Chapter 8 - |
| Chapter 9 - |
| Chapter 10 - |
| Chapter 11 - |
| Chapter 12 - |
Chapter 1 - Tom Contacts the Government
Since Tom's 1991 revamping of his presentations to incorporate the social science aspects of space exploration and development, audiences have repeatedly asked, "Why are the space agencies not telling us about this?". Tom didn't know the answer to this question and so, in 1994, he finally wrote to John Manley, Canada's Minister of Industry and the cabinet minister responsible for the Canadian Space Agency (CSA) asking the same question. In particular, Tom suggested that the CSA make extensive use of the arguments currently being presented by social scientists about the importance of space exploration from a societal perspective.
Chapter 2 - Minister and Canadians Agree with the Concept
As you can see later in this site (click here ), Mr. Manley agreed this should be done.
Unfortunately, nothing transpired for many months thereafter and so Tom started to use the various newsgroups to publicize the government's inaction in this regard. The support from space enthusiasts across Canada was overwhelming and many people e-mailed Tom as well as the minister's office to voice support for using the space/social science (sp/ss) approach in the CSA's marketing of the program. As a result, it was arranged that Tom meet with the Minister's Special Assistant for Policy and the President of the CSA to further explore this issue.Chapter 3 - Tom Meets with CSA President and Special Assistant The Special Assistant started the meeting by explaining that she wanted the results of the meeting kept "confidential and between us". Tom did not accept this request and explained that the interest on the part of Canadians was too great at that point to keep the results of the meeting secret. He then gave the Special Assistant copies of many of the e-mails he had received from people across Canada expressing support for the idea that the agency use the sp/ss arguments. Tom also explained that he would put the minutes of the meeting on the Internet. Despite some initial skepticism from his listeners, Tom succeeded in convincing the Special Assistant and the President that using the sp/ss arguments in the agency's communications strategy made sense and the CSA's Director of Communications (then a different individual to now) was assigned the job of meeting with Tom and working out a plan to make this actually happen.
Chapter 4 - Communications Director Stalls Unfortunately, the promised meeting did not occur and so, months later, Tom finally used the newsgroups again to publicize the government's lack of action in the affair. As a result, the Comm Director finally did contact Tom by e-mail. However, over the next few weeks, it became apparent that the Comm Director didn't really want to do anything along the lines of that promised by the President and advised by the Minister. He would take forever to answer simple communications from Tom. He would arrange the meeting with no warning and at times when Tom had already explained he was not available. He would cancel the meeting at the last minute. Finally, once the meeting was arranged, he refused to confirm an agenda for the get-together. When the meeting finally did occur, Tom started out by complimenting the Director on the fact that his staff seemed very enthusiastic that he had been appointed to the position. Tom said that the Director must be very experienced in space communications indeed to have such support from his subordinates. The Director nonchalantly replied that, no, he had no background in the space field but had been working in pulp and paper. In addition, the director did not seem to properly understand his role at this point. Instead of speaking about strategies for publicizing the sp/ss issues, he debated them with Tom and the only conclusion that came from the meeting was that the director promised to consider the possibility of incorporating the sp/ss arguments into agency communications strategies and get back to Tom soon.
Chapter 5 - Director "Reassigned"; Temp Steps in
Predictably, months went by and despite Tom's gentle, and later, more aggressive reminders, nothing happened at all. Tom complained to the President and then went back to the Internet where he once again publicized the CSA's failings. Finally, the Director was "reassigned" out of the position and Tom had to start all over with a CSA VP who was assigned to fill the communications director job until a suitable replacement was found.
For some reason, this took most of a year and little progress was made on the issue during that period. During the VP's communications tenure, he suggested Tom partake in the meetings of another CSA VP who was involving Canadians in the formulation of future space plans. Tom left voice and e-mail messages over the next few weeks with this VP to no avail. Finally, many weeks later, when Tom started to complain about the lack of response, the VP in question did answer stating that it was now too late to involve Tom in the study and so perhaps his input would be sought at some future date. Tom was, by now, starting to become convinced the agency had never been serious about following the Minister's advice and everything to this point had been done simply to put him off.
Tom will soon add more "chapters" (new ones marked
) which detail the rest of a frustrating five years of dealing with Canada's national space agency. Tune in to hear the conclusion of this sad tale!